Mobile Auto Detailing – There Is More Volume In Multi-Tenant Buildings Than At Corporations

Often, new folks starting out in the auto detailing or mobile car washing business will think they have struck it rich and hit the gravy train as soon as they sign up a large Corporation which allows them to come onsite to clean cars. They will look at the parking lot, realize the company will give them an exclusive to the washing and detailing, and they think they’re in fat city, and they’re going to get rich. It doesn’t exactly work that way, and let me explain why.

First, you must realize that only a small percentage of the employees are going to want to have services each and every week, and many of the employees who own those cars will only want service every other week. Depending on your price points people may forgo the cleaning of their car, and only get their car cleaned once a month, by then it is much dirtier, and it takes you more time anyway, therefore you are not making quite the profit you thought you might.

Next, I would submit to you that you can get more business out of a multi-tenant buildings than you can just parking your detailing rig at one large corporation. Not long ago, I was challenged by an auto detailer on this point and rightfully so he asked me; “Why?”

Well, it’s hard to say exactly, but I have many theories on this having worked with Standard and Central parking services in a number of downtown metro-areas, park-n-flies, and also at all the large corporate offices. My thinking is that if you can send someone into an office with a clip-board and sign-up sheet, then if one person signs up, generally you get two, then two more.

Then when you take the keys back others want it too. Then it becomes a regular deal, “people talking about it at the water cooler” motif. Now then, in Las Vegas, Tunica, Laughlin, and at the Scottsdale and Coachella Valley Indian Casinos we did well giving a tip to the valets for making the sale and parking the cars in car wash row.

These are real issues, and must be considered. Now without pulling rank on you, or telling you that you are wrong, and I am right, let me just explain that before I retired I was franchising mobile auto detailing units around the country, also mobile car wash units. Our franchisees have cleaned cars in over 450 cities in 23 states. This is just a reality, and how things work. Indeed I hope you will please consider all this and think on it.

Cruises Are a Great Option for Your Honeymoon

Cruises are actually a wonderful place to take a honeymoon. There are several reasons that they are great for this event in your life.

One of the great things about cruises is that they are almost all-inclusive. You can order room service anytime, you can order and eat as much as you desire at meal times. However, alcoholic beverages may or may not be included. You have access to pools, spas, and other amenities. The ship will take you to the shore, and you then have the freedom to explore and take excursions. If you do not want to spend any extra, you do not have to do so. Excursions cost, but you could choose to just enjoy the boat’s amenities that are included.

People may figure that cruises will cost a large amount. It is true that they can be costly, but for what you get they are well worth it. If you watch for specials, you may be able to get a good price. One thing to remember with cost is that your airline flight is not likely included. That is really the only transportation cost you will have unless you need to pay for a shuttle from the airports.

As you think about cost, try not to get overwhelmed. Just break it down. If you decide you want to go on a cruise, start having 20 dollars put in your savings account every week. By doing this, you should be able to pay for your honeymoon within four or five year’s time. The amount you save may actually exceed what you need. If you do not have five years before you are getting married, break it down in a different way. If you need to put it on credit, then you will know that you should be able to pay it off in less than seven years if you include the interest. To lucky ones, your honeymoon might be given as a wedding gift, and in these cases, you will not have to pay for anything except the extras.

There is a downside to many things, and that is the case with cruises as well. If you are prone to getting seasick or motion sick, then you might have a problem going on a cruise. If you believe you might have a problem, see your doctor. He or she should be able to provide you with something to help or a suggestion for something over-the-counter. You may or may not struggle if you get medication. There is a doctor on the ships, so if you end up having a major problem, they should be able to help.

Do not let a fear of cost or seasickness keep you from considering cruises as an option for your honeymoon. Sit down with the one you love, if you know them yet, and talk about it. If you have not yet met someone, maybe now is the time to start saving for the future.

Develop Your Client Diversification Plan

You’ve heard the old adage, “don’t put all of your eggs in one basket,” yet as an entrepreneur who is struggling to grow your business this is likely what you’ve done.

When you put all of your eggs in one basket, you set yourself up for disappointment because if something happens to the basket, it’s like being up the creek without a paddle.

EEK!!

Okay, so I feel the need to clarify… I’m referring to focusing on serving just one type of client. Now, let me explain so that you don’t think I’m talking out of both sides of my face. Yes, I believe that you need to get clear on your ideal client by creating your Audience of One™ profile. And yes, an Audience of One™ is based on determining one specific type of client with one specific type of problem that you provide one specific and robust solution to. But I never said you could only have one type of client.

Nope I didn’t.

Now, let me also clarify that while you can have as many types of clients as you’d like, (in fact, I highly recommend that you do diversify your client mix) you will need to market to them differently. Remember marketing is a conversation with one audience at a time.

I say one audience at a time because trying to talk to people with a multitude of issues when you only are talking about one solution is chaotic at best. And it won’t give you the traction that you want because they won’t get you. It will be like the peanuts cartoons “womp, womp womp.”

So at the end of the day, my recommendation is this: diversify your client pool by having multiple types of clients that can all be served through the solutions you offer to the problems that they encounter and are actively seeking solutions to.

Whew, that was a mouthful.

Let me demonstrate by talking about my company. At IOE, we have several company divisions – Speaking, Coaching/Mentor (both business and executive/corporate), Consulting and Training and Development. Each division serves different Audiences of One™. They each have their own websites and marketing messages (but you can get to them all from our main company website). By creating client diversification, we are able to serve many types of clients and more importantly get paid by many. And the best part about the diversification is that it creates a steady influx of cash into our business because the more clients you have, the more money you will make because your eggs are not all in one type of basket.

When you can only count on one population to pay you, you run the risk of not getting paid when they can’t pay. Let’s face it; stuff happens and if they (your client) have to choose between paying you and keeping their lights on, well, you know the answer to that one. By having entrepreneurs, executives, corporations and government agencies and colleges and universities as clients, we can always count on income coming in.

So, now let’s shift the conversation to you in the form of these questions:

  1. What is the problem that you solve?
  2. Who do you currently solve this problem for? List your current client types.
  3. Brainstorm who else could be helped by your solution. Another way to ask this: what other types of clients could you help with your current catalog of products and services? How would you help them?
  4. What ancillary services or product lines could you easily create in order to allow your company to serve more types of clients? Allow me to be your example again for a second. By offering coaching, consulting and training and development, we can serve many types of industries and types of clients including entrepreneurs, colleges and universities, corporations and governmental agencies, we have tons of clients to choose from when we are creating marketing campaigns.
  5. How will you attract the attention of your newly found client groups?

By answering these five questions, you will begin to develop your client diversification plan.

Three Tips to Run a Car Wash Business

The car wash business is considered as a safe business, as it provides regular profits. It is not a sector that millionaires would like to dabble in. However, it does offer people, who look for reliable investment options and are willing to work hard, an opportunity to do something worthwhile.

As with any other business, the car wash business too has its own tricks of the trade. It is definitely a sure-fire profit making sector. However, that does not mean that you just have to start a company and profits will follow automatically. No business ever guarantees that.

The following are some tips on how to run a car wash business professionally and profitably:

Tip 1: Invest wisely in cleaning machines

Cleaning machines have to be the first priority of the investor. There is no use or purpose of spending extravagantly to buy the so-called best machines. On the other hand, it would be disastrous to buy the cheapest machines. You need to do a bit of home work before making the purchasing decision.

The problem with auto detailing is that it requires the use of multiple cleaning machines. An automobile consists of different types of surfaces, with each having varying levels of hardness. The exterior body and engine parts are hard and sturdy, windshield glasses are obviously, and fabric seat upholstery and carpets are soft.

A single machine cannot be used to clean all these types of surfaces. As a result, a car wash business essentially requires different types of machines that are pressure washers for cleaning the hard surfaces and carpet cleaners to clean the soft surfaces. Steam cleaners, too, do a good job of cleaning the hard surfaces.

Tip 2: Focus on quick delivery

One of the secrets of success of an auto detailing business is the quick delivery of the vehicles. In this busy world, owners want the vehicles as quickly as possible. The average delivery time in this business now can be within several hours. So, how can you ensure that the cleaning is done quickly?

Employing the right mobile car wash machines would help. You should use carpet cleaners equipped with low flow technology and pressure washers having a low flow rate. Using steam cleaners with dry vapor output is another good option.

In short, make sure that all the car detailing machines transfer less quantity of water on to the vehicle surfaces. While doing this, you have to ensure that there is no compromise on speed or efficiency of the mobile car wash machine.

Tip 3: Use green chemicals

A good cleaning agent improves the cleaning power and speed of most car detailing machines. However, synthetic detergents do more harm than good. These products improve the efficiency of car wash equipment, but leave more toxic residues on the vehicle surfaces than the dirt they help to remove.

This is the reason why most reputable suppliers recommend using green chemicals along with their car wash equipment. These products are derived from plants and vegetables, and do not contain a single toxic substance.

The Role of Neurons in Substance Abuse

Addiction is a neurological disease and any attempt to define it otherwise can be met with compelling evidence. In fact, the nature of the disease of addiction is almost entirely based upon functions that occur within nerve cells and the circuits they are wired in. Understanding the role neurons play in substance abuse won’t help an addict get clean directly, but it will foster an environment of understanding that can help to mitigate and improve the serious public health threat of substance abuse.

What is a Nerve Cell?

There are billions – perhaps trillions – of nerve cells in the brain. Some scientists theorize there are so many nerve cells because in the event of their death or alteration, these cells are not regenerated and therefore we require a surplus of them. And because their functions are so critical, nerve cells are found in abundance in every area of the brain.

Nerve cells – also called neurons – have many different functions, but overall these functions are primarily communication-related. Neurons communicate by sending and receiving signals to other neurons and nerve circuits, to glands and other hormone-related organs, to muscle cells and other parts of the central nervous system.

Neurons are arranged in circuits, though individual nerve cells do not physically touch. Instead, they float freely within the circuit.

The Individual Parts of Nerve Cells/Neurons

A neuron has 4 primary components;

1. Cell Body: the actual body of the nerve cell

2. Dendrites: dendrites branch out from the top of the nerve cell body

3. Axon: the axon is a long “cord” that extends from the bottom of the cell body

4. Terminals: the terminals branch out from the end of the axon

What Happens During Drug Use

When drugs enter the bloodstream, a signal is sent that excites certain dendrites in a nerve circuit. This signal is processed by the cell body, which in turn then sends instructions about the signal down through the axon. The axon conveys the signal and a neurotransmitter – often dopamine – is released by the terminals.

The neurotransmitter settles into the small gap between individual neurons – called the synaptic gap – and binds with receptors found in the dendrites of connected nerve cells. This causes the user to feel a euphoric sensation or “high.” When drugs like cocaine, heroin or meth interfere with this process, the neurotransmitter is not reabsorbed correctly by the terminals, resulting in neurotransmitter saturation. This causes the high to last for an extended period of time, whereas a natural release of a transmitter like dopamine normally causes a mildly pleasant feeling that quickly dissipates.

How the Brain Corrects the Imbalance

Because drug use is essentially a chemical invasion of the brain, the central nervous system will seek to control the effects of the substance. This is accomplished through a process called drug tolerance, whereby users find it increasingly more difficult to get high.

Tolerance develops when changes are made to the way receptors bind with neurotransmitters, or when other processes in the nerve circuit are altered in order to reduce or eliminate the effects of the foreign substance. Unfortunately, this often means that the drug user will simply increase the dosage of drugs in order to overcome this growing tolerance. This is the beginning of the cycle of addiction.

Permanency of Changes

Changes made to receptors and nerve cells are not reversible. This means that the brain of a drug addict will have significantly changed by the time they stop using. Because these changes are largely permanent, they may cause the addict to feel differently than they did before they began using. Adjusting to these changes is the most difficult part of long term recovery from addiction or alcoholism.

The evidence shows that addiction is not an issue of morals or character; it has its roots literally in our brains and therefore deserves to be treated as the serious health concern that it is. This is why addiction can happen to anyone: we are all wired the same. The sooner we can understand this, the sooner we can begin to offer addicts the right treatment solutions, beginning with a grounded public perception of the neurological nature of addiction.

Panama 2009 – My First Adventure Outside the USA

In the summer of 2009 I made my first trip outside of the Country. At the ripe age of 39, I boarded a plane and headed to Central America. I’d never been though customs, immigration and had a naked passport. I wondered if the representative at the desk would question where I’d been for the previous 39 years, thankfully he didn’t.

Confession Time – I immediately fell in love with the thrill of landing in a foreign location and soaking up all the ambiance. I fell in love with the fun of working remotely from an exotic destination and even the thought that only my team knew where I was and the clients I chatted with had no idea.

My loving and fun guide on this adventure was my fantastic partner, Tomie who had previously visited Panama on several occasions. While this was my first trip, I’d been there many times in books, magazines and via the web. I began to look at moving to Panama when after the summer of 2004 in Central Florida I endured weeks with no power after 3 hurricanes visited. Shortly after that summer I learned that there were no hurricanes in Panama, plenty of infrastructure, friendly people and warm weather.

We ventured into the old City of Casco Viejo, out to the beaches of Santa Clara and into the jungle 3 hours down a winding road from Santiago. We boarded a speed boat and enjoyed an entire day and night out on Tobaga Island. From the condo we stayed in we could see the ships as they waited in line to go through the Panama Canal. While on the island we enjoyed an entire Saturday and Sunday with no internet, it was absolutely liberating.

In 7 days we ate, drank, swam in the ocean, enjoyed siestas and made some new friends. We happily lived without our Blackberries, or as I use to call them, Crackberries. Oddly enough the first two days without checking the silly thing to see if someone sent me an email was tough, then well it was actually liberating. Along the way we enjoyed wifi at most hotels, I was easily able to connect with my team, answer client questions and even make phone calls.

I learned a valuable lesson that I don’t think I could have here in the states where my phone easily let’s me get interrupted all day long. I learned that while I’m pretty important to some people, everyone who wanted to connect with me had no problem waiting a few hours or even until the next day or so to get a reply. Not responding with in seconds or minutes to an email didn’t make the earth spin out of control or my business to suffer. It actually helped me gain focus, clarity and some much needed relaxation.

Fearing the unknown often times keeps us stuck, makes it impossible for us to enjoy the life we truly want. Life is meant for us to enjoy it ~ so make a list of the places you want to visit, the things you want to do and start doing them.

The Kinds Of Car Keys To Choose From

The automotive industry has come a long way and today car keys are no longer the old style mechanical cut versions. Of course there are several brands that still use this form of keys, but there are numerous other versions out there as well. In mechanical keys, they are machine cut as the name suggests and are more popular with brands such as Ford, GM or even Chevrolet. There are quite a few truck models too that works with these forms of keys. Despite the numerous models of cars on the road, the machine cut continues to be a favourite.

The next version you have is the laser cut automotive keys. These are the advanced versions of the machine cut keys and are also called the sidewinder or the internal cut keys. They have a square edge which have matching cuts on either side. These can fit into a car’s ignition any way you like. Their advantages are that they are not easy to pick and will need specialized help. There is a unique software used in its production and those manning the machines will need specialized training as well. These are found in luxury brand cars like that of Mercedes as well as Audi.

There are several other popular styles of car keys available. You have the transponder keys that have a minute computer chip inserted in the key handle. This is for additional ignition security and to prevent the key from being forged. There is the remote or the switchblade form of transponder keys.

Then you have the smart keys which have a laser cut key that is built in. These kinds of keys gives the driver the flexibility of entering the car and starting it without actually taking the key out of his pocket. Then you have what is known as the VATS keys. This has a unique chip on the blade which though not electronic in nature, has got the name.

And then you have what are known as valet keys. These are given along with a regular transponder key. There is however a slight modification to it, where you can open doors and ignition, but not a locked boot or trunk. These can be made out of plastic or metal.

There are several varieties of keys and the kind you get will depend on the kind of vehicle you pick up. This is essential to the safety of your car and you.

Your New Woodwrking Business – Knowing What To Charge

When selling your wood projects, what you charge for your final product is an important aspect of your woodworking business. If your prices are too high, you will lose customers, but if your prices are too low you risk the ability of having a profitable business that will provide you with the necessary income. This is a challenge that faces many woodworkers when starting a new woodworking business.

A good formula for determining a good price point for any specific product is to calculate the costs of materials, shop supplies, shop expenses and any subcontractor fees.

The total of these expenses is multiplied by whatever number that gives you a product price that is equal to your anticipated profit and your costs combined. Although this is pretty basic, it can be a little tricky.

Here’s a simple way to calculate all of the cost factors involved.

First, base your material costs on the price of the wood used and add 15% for waste. Add in any cost of fasteners, hardware and shop supplies like sandpaper, thinners, solvents, etc.

The next step is to come up with an overall hourly rate for your shop. The best way to do this is to combine your shop expenses with what you want to charge for your own time and labor.

Start by calculating all your woodworking business shop expenses like rent or mortgage, utilities, machinery maintenance, advertising and any other shop related costs. The easiest way to come up with an hourly figure for your own time is to determine how much you would be earning if you worked for somebody else.

An average month has 4.33 weeks, and if you plan on a 40 hour week that comes out to about 175 hours a month. Add up all of your shop expenses and divide that total by 175. Now take that number and add it to what you want to charge for personal labor and you now have your shop’s hourly rate.

You now have a basic outline of how to calculate prices for any of your products. Here is a simple example:

Let’s keep the numbers simple and assume that your shop expenses are $875.00 each month. That would come out to $5.00 an hour for a 175 hour month.

Now add you’re your personal labor charge. Let’s use $20.00/hour for this example.

So the shop’s hourly labor rate would be:

$5.00 + $20.00 = $25.00

The materials for this project cost $300.00 and the time spent was 30 hours. Your price for the project should be:

($25.00 x 30) + $300.00 = $1050.00

At this point, you need to determine whether or not you are going to add in any amount for your profit margin. This is important to any woodworking business and should be added. The industry standard is 15%.

For this example the profit margin would be 15% of $1050.00 or $157.50 and you would add this to come up with a final price.

$1050.00 + 157.50 = $1207.50 Final Price

This is a pretty basic approach to calculating product costs based on your overall expenses and it is effective. Of course, if your expenses are very low your prices will also be lower and more affordable. On the other hand, high expenses have the opposite effect. A good reputation is very important to your woodworking business, so be fair and give good quality for the money.

Things to Look for When Shopping for Condo Rentals

When it comes to finding the best living arrangements for your vacation outings, there are a few things you can do to make it easier for you to find what you are looking for. The more time and research you put into your search, the better your outcome will be. Here are a few suggestions to help get you started so you can find condo rentals that fit your preferences.

You need to think about what area you are going to.

Depending on where you are going, you need to make sure that you pick the safest locations in town. This is extremely important if you are not familiar with the area. Safety is important and since you will most likely be a tourist while you are on your vacation, you don’t want to accidentally end up in a crime-stricken of town if you happen to get lost.

Check to see if the condo rentals you are interested in are located in close proximity to local freeways and major streets. This will make it easier for you to find them and get back and forth from wherever you want to go. This will make it easier for you to get to some of the areas amenities such as grocery stores, shopping centers and other popular tourist hot spots.

What amenities would you like to be included?

During your search for condo rentals you may come across different owners offering different types of amenities to help entice you to rent from them. While extras are not a bad thing, you need to be cautious and think about whether or not you will be taking advantage of any of those extras. It doesn’t make much sense for you to pay for a particular place because you liked all of the amenities that were being thrown in and yet you have not intentions of using them.

Look early

Keep in mind that condo rentals are very popular. In order for you to get the best deals, you have to start your search way in advance of any trips you plan on taking. Even if you are not entirely sure when you will be taking a vacation, it doesn’t hurt for you to check periodically and compare rates. You never know when you will come across a good deal. Also, since these types of rentals are very popular, you will have less competition if you start looking early on. You are not the only person that may be interested in the same places in the area.

Make sure you have several backup condo rentals in mind. If by chance you are not able to make reservations at your first choice, you can still make reservations at your second or third choice without having to make any major changes to your vacation plans. Once you have chosen your living arrangements for your vacation, you can get ready to start having some fun in the sun.

Should You Start Your Own Woodworking Business? Wood Profits Review

There is good informative online course available that will teach you in a step-by-step manner exactly how to create a home-based woodworking business. The following is a list of what is contained in the course:

The following is a list of what is contained in the course:

  1. A guidebook with 53 pages of information about starting a woodworking business.
  2. An audio presentation of the same guidebook. Perfect for listening to while driving or in your workshop.
  3. An option to also receive hard copies of the guidebook and the audio version on CD.
  4. A downloadable e-Book of 500 highly detailed plans of woodworking projects specifically designed for use in the start-up of your woodworking business.
  5. A free set of shed building plans.

Additionally, there is an option to buy a VIP package that includes:

  1. More than 1000 contracts and legal documents covering the important aspects of your new woodworking business.
  2. Another 150 premium woodworking plans.
  3. A lifetime of direct personal consultation from the creator of the course. Yes, there is a real person, and you can actually contact him directly for personal guidance and advice about your woodworking projects and new business.
  4. You will also receive what is referred to as the “Woodworking Bible”. It’s a huge book that contains just about every kind of woodworking project you could possibly imagine, including detailed plans on how complete them.
  5. Three e-Books about green energy with tips on how to reduce energy costs in your work shop.

Woodworking Business Basics

The tutorial ebook, which is also available in hardcopy form, that comes in the course is an impressive and comprehensive guide that literally takes you by the hand and shows you exactly what steps to take to create a successful woodworking business.It covers every topic from how to develop a business plan to how to balance your costs and profits. It also shows you how to choose and properly price the products that you are going to promote, find customers both locally and nationally, maximize profits and retain customers.

It is not uncommon when starting a new business to become excited and want to rush into this new money-making venture.There is a great saying: “If you fail to plan, then plan to fail”.

The program puts a great deal of emphasis on creating a solid and strong business model. A good plan starts with a little research.You need to determine your market, in other words, you have to think about who you are going to target as customers.

Your Woodworking Business Customers

Your customers will be determined by what you decide to sell. Although you can’t actually control who will buy your products, you can choose which products will appeal to whatever group you would like to target.

When starting out, you may want specialize in simpler more affordable projects that appeal to the more cost conscious customers. A good example are average homeowners who want custom-made furniture, but prefer simple and more reasonably priced designs.

Who you sell to is pretty much up to you. Look around your neighborhood, your city or town and you can easily see what people use and want.There are many different projects that you can produce that will make your woodworking business unique.

There are some really interesting product ideas in the woodworking project book that comes with the course, like nautical clocks, salt mills, pepper mills, jewelry boxes, toys and many more. So, pick the category or niche that will appeal to your chosen customer base and go from there.

Woodworking Business Tips

On the business side of things, do not forget to include your time working as one of your business expenses. You need to compare the time spent on your woodworking business to what you could be earning doing something else.

This program is a great tool for someone who is serious about turning their woodworking hobby into a woodworking business. As with any business, there comes a time when you just cannot do it all b yourself. Hire help as necessary, if the budget allows, to complete your projects on time.

Depending on your situation, you could hire a person with a little less experience than yourself and teach them how to build your products. This would allow you time to develop more projects, and also market your business.

The bottom line is simple. Follow the tips and business building steps in this program. Stay focused, follow your business plan, and you will have a successful woodworking business up and running in very little time.